Video Marketing Trends to Follow in 2018

Video Marketing Trends to Follow in 2018

2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder,...
The Power of Individual Storytelling

The Power of Individual Storytelling

Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and the power of individual storytelling to evoke an emotional reaction. One example of...
Ten Commandments for Churches on Social Media

Ten Commandments for Churches on Social Media

On Feb. 6th, 2014, I was proud to be featured in Healthier Church‘s “Tips for a Healthier Church” eblast series with a blog on how social media can affect church outreach. UPDATE: On March 25th, 2014, this blog was featured on the Evangelical Lutheran Church in...
Why Social Media for Social Good

Why Social Media for Social Good

We all know the power media has in shaping our world.  From combatting the propaganda machine in North Korea to providing U.S. internet access to the citizens of Iran to using Google to showcase gender inequality, change starts with awareness, and awareness used to...

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