2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder, embarrassing you in the front row of the audience by […]
Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and the power of individual storytelling to evoke an emotional reaction. One example of such a campaign began after James Robertson told the Detroit Free Press that he walked 21 miles to get to […]
I, along with other small business owners, was honored to give my best piece of advice in this post by Groupon Works touting what small business owners wish you knew.
On Feb. 6th, 2014, I was proud to be featured in Healthier Church‘s “Tips for a Healthier Church” eblast series with a blog on how social media can affect church outreach. UPDATE: On March 25th, 2014, this blog was featured on the Evangelical Lutheran Church in America’s “Living Lutheran” blog and shared over 1,500 times. We […]
We all know the power media has in shaping our world. From combatting the propaganda machine in North Korea to providing U.S. internet access to the citizens of Iran to using Google to showcase gender inequality, change starts with awareness, and awareness used to depend on the news media. Social media turned this paradigm upside down – distance no longer […]