Author Posts

respond_to_facebook_news_feed_changes

5 Ways to Respond to the Facebook News Feed Changes Like a Boss

In January, Facebook’s CEO Mark Zuckerberg announced some big updates to the Facebook News Feed algorithm. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” he stated in his Facebook post announcing the changes (and then the marketing world yelled a collective “YIKES!”). But have no fear, […]

influencer-marketing-after-celebrity-scandal

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass influence to boost brand engagement is not new. Well-loved athletes, musicians, TV […]

video marketing trends to follow in 2018

Video Marketing Trends to Follow in 2018

2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder, embarrassing you in the front row of the audience by […]

successfully engaging social media influencders

7 Steps for Successfully Engaging Social Media Influencers

Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their respective markets, and are officially termed “influencers.” If you’re going to spend marketing efforts on successfully engaging […]

your website ux and social media campaign

How Website UX Impacts Social Media Campaign ROI

Consumers Swipe Left on Bad Websites So, you’ve swiped right on the perfect person, and you’ve set up a date. It’s Friday night, you’re lookin’ fly, and you’re ready. The butterflies in your stomach are going crazy as you walk into the bar…and then you see them. You sit down, and within a minute you know […]

Bad church review

How a Church Can Combat a Bad Online Review

Pastors, are you checking your church’s Yelp reviews? With more than 800,000 Google results for “bad church reviews on Yelp,” you should be. In this blog for Living Lutheran, I provide 5 tips for how to combat an online bad church review. In addition to being published on the Living Lutheran blog, this was also printed in December’s edition […]

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