Pastors, are you checking your church’s Yelp reviews? With more than 800,000 Google results for “bad church reviews on Yelp,” you should be. In this blog for Living Lutheran, I provide 5 tips for how to combat a bad online review. In addition to being published on the Living Lutheran blog, this was also printed in December’s edition of […]
As a small business owner, I’m in love with anything that makes my life easier and more efficient. That’s why my accountant and I I counted the ways we love Wave for Ms. Tech’s blog. (Hint: the app is easy to use, automatically connects to a variety of bank accounts, and it’s free!)
Social media isn’t actually about you. Shocking, I know. Social media is a conversation, not a billboard. What you put out online should be all about your audience. What you ate for dinner last night may be especially interesting to you, but unless you are trying to sell a cookbook or are a food critic […]
This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective because of it’s staying power, not it’s message. We still remember the tagline […]
Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]
Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and evoke an emotional reaction. One example of such a campaign began after James Robertson told the Detroit Free Press that he walked 21 miles to get to and from work. A college student […]
“The word sucks is now a protest word,” Ralph Nader says about the new website domain name ending .SUCKS. “And it’s up to people to give it more meaning.” In this post, my colleague Debi Lewis of jebraweb explains how non-profits and businesses can remain a step ahead of the game and can turn what is often an insult into […]
For nonprofit organizations with annual individual giving under $1 million, social media can be 80% more effective in recruiting and retaining new donors. In this television appearance on Chicago’s CAN TV, I provide tips on how nonprofits can integrate social media prior to at during events for maximum brand engagement.
More than three-quarters of non-profit organizations have turned to Twitter to promote and market their services. I was honored to be quoted in this blog post on “Twitter Tips” about how important it is to research a hashtag – you don’t want to be the organization that accidentally associates its brand with a porn star (yes, that really happened).
Social media is an essential tool in promoting organizations that, in other circumstances, might remain hidden or obscured. In this #tbt post for the Huffington Post “Wrapped in Solidarity,” I am proud to highlight the good works of Heshima Kenya, an organization that protects and empowers refugee youth in Nairobi, Kenya. Heshima Kenya’s Maisha Collective, which economically empowers refugees by teaching […]