Arka Pana Consulting - Arka Pana Consulting

CHANGE THE WORLD WITH

ETHICAL AI SEO SOCIAL MEDIA DIGITAL ADS ROI EMAIL

LET'S TALK

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WE’RE HERE TO TRANSFORM YOUR ONLINE PRESENCE

and make your life easier.

Google Search Console and website conversions and Meta AI, oh my! Digital marketing can seem overwhelming at times, and the technology changes faster than Kim Kardashian changes outfits. After learning your business and target markets, we’ll design and execute a strategy that works.

RESULTS

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Increase in new website visitors via social media in 3 months for a political campaign

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Increase in social media followers in 12 months for a law firm

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Increase in email subscribers in 12 months for a nonprofit

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Increase in engagement on Facebook ads for a startup

Services

Comprehensive solutions tailored for organizations that value integrity and results. Our team has your back from start to finish.

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CAMPAIGN STRATEGY & EXECUTION

From defining your target audience, choosing which social networks to invest in, and executing on campaigns, we’re here for you. And we come with receipts.

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AI ADOPTION & INTEGRATION

Leverage the power of artificial intelligence to streamline operations. We’ll help you design an AI policy and adopt tools that allow you to focus on what matters: executing your mission.

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DIGITAL ADVERTISING

Personalization = conversion. We create campaigns that serve the right story to the right person at the right time, and explain the data so you know (and understand) the ROI.

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EMAIL MARKETING

Your email list is made up of humans, not ATMs. We craft campaigns that nurture relationships with real people, and we’re proud of our track record of high open and click rates with low unsub rates.

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SEARCH EVERYWHERE OPTIMIZATION

Show up where it matters. From google to LLMs, from voice search to maps, how people seek information is changing – and we help you be found wherever your audience is searching.

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WEBSITE DEVELOPMENT

We design beautiful sites that actually work. With a focus on accessibility, user experience, and keyword research, we showcase your mission and drive real results.

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SOCIAL MEDIA MARKETING

Build engaged communities, not just follower counts. We turn passive scrollers into active adopters. No vanity metrics here – only deep analysis.

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COMPETITOR RESEARCH

We’ll monitor your peers to identify gaps in the market, emerging trends, and opportunities for your voice to lead the conversation.

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CONSULTING

The world needs your organization to succeed. Let’s build the digital infrastructure that makes that possible.

TEAM

We aren’t just a marketing agency; we are partners in your purpose. Our team of digital do-gooders specializes in elevating nonprofits and mission-driven businesses, turning mission into mission accomplished online.

In a crowded digital landscape, your message needs to cut through the noise without compromising your values. We combine data-driven strategies with a deep understanding of the ethical considerations in emerging technologies.

Nora Brathol, Founder

With over a decade of communications experience, Nora specializes in marrying new digital media initiatives with established marketing techniques to convert online reach into offline action.

Debi Lewis, Web Designer

Debi specializes in web design, site architecture, site implementation and maintenance in WordPress and other content management systems.

Jen Heriot, Graphic Designer

Jen is our graphics guru. Her eye for design and style makes every one of our websites, emails, social media posts, and ad campaigns better!

Jenn Graville Bricker, Google Ads Manager

Jenn is a Google Ads expert specializing in search, display, YouTube, and more. From big to small campaigns, Jenn brings exceptional attention to detail, superior reporting, and ROI evaluation to each account.

AUTOMATE. ELEVATE. EXPAND. DO GOOD.

TESTIMONIALS

Unparalleled Knowledge

“Nora is responsive, easy to work with, and her knowledge of social media and digital marketing is unparalleled. If you have a problem, she has a solution! Highly recommend.”- Emily Lemiska, Director of Communications, U.S. Pain Foundation

Genuine Engagement

“A friend recommended Nora a few years ago, and I have never looked back. Nora trained our multigenerational team in the ‘Arka Pana way’ to amplify our work, and she routinely helps publicize our content. The result has been an increase in genuine engagement measured not in percent, but in multiples. Whenever people ask for digital help, I point them to Nora.” – Zach Ziliak, Managing Partner, Ziliak Law

REAL VALUE

“Nora’s integrity and expertise make it easy for me to recommend her, exclusively. Nora understands the inner workings of the platforms and more importantly the messaging needs of my clients. She provides insight, recommendations, and tactful course correction so clients understand the real value of her contributions.” – Mark Bisaillon, Founder, Cairn Edge Consulting

EXCEEDED EXPECTATIONS

“Nora came on our campaign with very high marks from friends that worked with her in the past. Time and again, she exceeded any expectation we set. She knows digital media and has her finger on the pulse of what your voters are looking for. “- Chris Larson, Wisconsin State Senator