Blog
Social Media and Organic SEO: A Match Made in Heaven
You know how you are supposed to marry your best friend? Well, social media marketing (SMM) and search engine marketing (SEO) are best buds. And - sorry Calvin Harris and Ellie Goulding - they both need your love. Digital marketing love, that is. Like any good...
Top Social Media Marketing Mistakes to Avoid This Year
Did you make it through the year without making any big social media marketing mistakes that land you on a list like this? Yes? Awesome. If not, luckily, we can learn from the mistakes of others, and use these examples of top social media marketing mistakes in 2017 to...
5 Ways to Respond to the Facebook News Feed Changes Like a Boss
In January, Facebook’s CEO Mark Zuckerberg announced some big updates to the Facebook News Feed algorithm. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” he stated in his Facebook post announcing the changes (and...
Reminder of Risk: Influencer Marketing After Celebrity Scandal
No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass...
Video Marketing Trends to Follow in 2018
2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder,...
5 Tips for Using Humor to Engage an Audience Online…Without Cat Memes?!
Ever wonder how cat memes and videos can so easily go viral? It’s true that cats are pretty likable by most - with their cute whisker-faces, and soft cuddly fur. (And, let's be real, part of our job is to make cats like our office cat Cady into internet stars). But...
How To: Prepare to Hire a Social Media Consultant
Whether you know nothing about it (which is why you’re seeking help), or your company is growing so much that you can’t keep up with everything on your own, the benefits of social media marketing are powerful. But before you hand your brand over to someone who knows...
7 Steps for Successfully Engaging Social Media Influencers
Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These "internet celebrities" have a lot of clout in their respective markets,...
How Website UX Impacts Social Media Campaign ROI
Consumers Swipe Left on Bad Websites So, you've swiped right on the perfect person, and you've set up a date. It's Friday night, you're lookin' fly, and you're ready. The butterflies in your stomach are going crazy as you walk into the bar...and then you see them. You...