You know how you are supposed to marry your best friend? Well, social media marketing (SMM) and search engine marketing (SEO) are best buds. And – sorry Calvin Harris and Ellie Goulding – they both need your love. Digital marketing love, that is. Like any good marriage, they each bring their own unique talents to […]
No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass influence to boost brand engagement is not new. Well-loved athletes, musicians, TV […]
2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder, embarrassing you in the front row of the audience by […]
Ever wonder how cat memes and videos can so easily go viral? It’s true that cats are pretty likable by most – with their cute whisker-faces, and soft cuddly fur. (And, let’s be real, part of our job is to make cats like our office cat Cady into internet stars). But there’s more reasoning behind the […]
Whether you know nothing about it (which is why you’re seeking help), or your company is growing so much that you can’t keep up with everything on your own, the benefits of social media marketing are powerful. But before you hand your brand over to someone who knows the ins and outs of the digital […]
Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their respective markets, and are officially termed “influencers.” If you’re going to spend marketing efforts on successfully engaging […]
Social media isn’t actually about you. Shocking, I know. Social media is a conversation, not a billboard. What you put out online should be all about your audience. What you ate for dinner last night may be especially interesting to you, but unless you are trying to sell a cookbook or are a food critic […]
This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective because of it’s staying power, not it’s message. We still remember the tagline […]
Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]
Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and the power of individual storytelling to evoke an emotional reaction. One example of such a campaign began after James Robertson told the Detroit Free Press that he walked 21 miles to get to […]
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