You know how you are supposed to marry your best friend? Well, social media marketing (SMM) and search engine marketing (SEO) are best buds. And – sorry Calvin Harris and Ellie Goulding – they both need your love. Digital marketing love, that is. Like any good marriage, they each bring their own unique talents to […]
Consumers Swipe Left on Bad Websites So, you’ve swiped right on the perfect person, and you’ve set up a date. It’s Friday night, you’re lookin’ fly, and you’re ready. The butterflies in your stomach are going crazy as you walk into the bar…and then you see them. You sit down, and within a minute you know […]
“The word sucks is now a protest word,” Ralph Nader says about the new website domain name ending .SUCKS. “And it’s up to people to give it more meaning.” In this post, my colleague Debi Lewis of jebraweb explains how non-profits and businesses can remain a step ahead of the game and can turn what is often an insult into […]
More than 60% of all website traffic comes from mobile devices, and being a mobile responsive website affects your Google ranking. I am quoted in this post on The Fundraising Coach blog about the importance of nonprofit websites being mobile friendly (hint: you don’t want to lose donors because they can’t easily convert from a call to action on social media or an […]
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