Pastors, are you checking your church’s Yelp reviews? With more than 800,000 Google results for “bad church reviews on Yelp,” you should be. In this blog for Living Lutheran, I provide 5 tips for how to combat a bad online review. In addition to being published on the Living Lutheran blog, this was also printed in December’s edition of […]
Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]
“The word sucks is now a protest word,” Ralph Nader says about the new website domain name ending .SUCKS. “And it’s up to people to give it more meaning.” In this post, my colleague Debi Lewis of jebraweb explains how non-profits and businesses can remain a step ahead of the game and can turn what is often an insult into […]
For nonprofit organizations with annual individual giving under $1 million, social media can be 80% more effective in recruiting and retaining new donors. In this television appearance on Chicago’s CAN TV, I provide tips on how nonprofits can integrate social media prior to at during events for maximum brand engagement.
Social media is an essential tool in promoting organizations that, in other circumstances, might remain hidden or obscured. In this #tbt post for the Huffington Post “Wrapped in Solidarity,” I am proud to highlight the good works of Heshima Kenya, an organization that protects and empowers refugee youth in Nairobi, Kenya. Heshima Kenya’s Maisha Collective, which economically empowers refugees by teaching […]
On Feb. 6th, 2014, I was proud to be featured in Healthier Church‘s “Tips for a Healthier Church” eblast series with a blog on how social media can effect church outreach. UPDATE: On March 25th, 2014, this blog was featured on the Evangelical Lutheran Church in America’s “Living Lutheran” blog and shared over 1,500 times. We […]
We all know the power media has in shaping our world. From combatting the propaganda machine in North Korea to providing U.S. internet access to the citizens of Iran to using Google to showcase gender inequality, change starts with awareness, and awareness used to depend on the news media. Social media turned this paradigm upside down – distance no longer […]