Planning Ahead for a Successful Fundraising Event Like #GivingTuesday

Planning Ahead for a Successful Fundraising Event Like #GivingTuesday

Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and...
The Power of Individual Storytelling

The Power of Individual Storytelling

Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and the power of individual storytelling to evoke an emotional reaction. One example of...
Engaging Your Audience: Social Media and Nonprofit Events

Engaging Your Audience: Social Media and Nonprofit Events

For nonprofit organizations with annual individual giving under $1 million, social media can be 80% more effective in recruiting and retaining new donors. In this television appearance on Chicago’s CAN TV, I provide tips on how nonprofits can integrate social media...
What Not to Do Before Writing a Yelp Review

What Not to Do Before Writing a Yelp Review

I, along with other small business owners, was honored to give my best piece of advice in this post by Groupon Works touting what small business owners wish you knew.
And the medals for the social media Olympics go to…

And the medals for the social media Olympics go to…

On Feb. 16, 2014 I was proud to be featured on hyper-local news site Edgeville Buzz on how local businesses can emulate the social media successes of brands during the Olympics (hints: don’t be afraid of controversy, clever will always equal #winning, and videos...