Blog
How a Church Can Combat a Bad Online Review
Pastors, are you checking your church’s Yelp reviews? With more than 800,000 Google results for “bad church reviews on Yelp,” you should be. In this blog for Living Lutheran, I provide 5 tips for how to combat an online bad church review. In addition to being...
Ms Tech’s Apps We Love: Wave
As a small business owner, I’m in love with anything that makes my life easier and more efficient. That’s why my accountant and I counted the ways we love Wave for Ms. Tech’s blog. (Hint: the app is easy to use, automatically connects to a variety of bank accounts,...
#SoMe: Why Social Media Isn’t Actually About You
Social media isn’t actually about you. Shocking, I know. Social media is a conversation, not a billboard. What you put out online should be all about your audience. What you ate for dinner last night may be especially interesting to you, but unless you are trying to...
This is Your Brand on Social Media
This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective...
Planning Ahead for a Successful Fundraising Event Like #GivingTuesday
Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and...
The Power of Individual Storytelling
Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and the power of individual storytelling to evoke an emotional reaction. One example of...
That .SUCKS — and Here’s How to Benefit
“The word sucks is now a protest word,” Ralph Nader says about the new website domain name ending .SUCKS. “And it’s up to people to give it more meaning.” In this post, my colleague Debi Lewis of jebraweb explains how non-profits and businesses can remain a step ahead...
Engaging Your Audience: Social Media and Nonprofit Events
For nonprofit organizations with annual individual giving under $1 million, social media can be 80% more effective in recruiting and retaining new donors. In this television appearance on Chicago’s CAN TV, I provide tips on how nonprofits can integrate social media...
“To #Hashtag, Or Not to #Hashtag” is Not the Question – Research Is.
More than three-quarters of non-profit organizations have turned to Twitter to promote and market their services. I was honored to be quoted in this blog post on “Twitter Tips” about how important it is to research a hashtag – you don’t want to be the organization...