To #hashtag, or not to #hashtag is not the question – research is.

To #hashtag, or not to #hashtag is not the question – research is.

always-research-hashtagsMore than three-quarters of non-profit organizations have turned to Twitter to promote and market their services. I was honored to be quoted in this blog post on “Twitter Tips” about how important it is to research a hashtag – you don’t want to be the organization that accidentally associates its brand with a porn star (yes, that really happened).

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