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influencer-marketing-after-celebrity-scandal

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass influence to boost brand engagement is not new. Well-loved athletes, musicians, TV […]

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