Ever wonder how cat memes and videos can so easily go viral? It’s true that cats are pretty likable by most – with their cute whisker-faces, and soft cuddly fur. (And, let’s be real, part of our job is to make cats like our office cat Cady into internet stars). But there’s more reasoning behind the […]
Whether you know nothing about it (which is why you’re seeking help), or your company is growing so much that you can’t keep up with everything on your own, the benefits of social media marketing are powerful. But before you hand your brand over to someone who knows the ins and outs of the digital […]
Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their respective markets, and are officially termed “influencers.” If you’re going to spend marketing efforts on successfully engaging […]
Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]
Social media is an essential tool in promoting organizations that, in other circumstances, might remain hidden or obscured. In this #tbt post for the Huffington Post “Wrapped in Solidarity,” I am proud to highlight the good works of Heshima Kenya, an organization that protects and empowers refugee youth in Nairobi, Kenya. Heshima Kenya’s Maisha Collective, which economically empowers refugees by teaching […]
I, along with other small business owners, was honored to give my best piece of advice in this post by Groupon Works touting what small business owners wish you knew.
More than 60% of all website traffic comes from mobile devices, and being a mobile responsive website affects your Google ranking. I am quoted in this post on The Fundraising Coach blog about the importance of nonprofit websites being mobile friendly (hint: you don’t want to lose donors because they can’t easily convert from a call to action on social media or an […]
“You are unable to follow more people at this time.” Huh? Did you get put in Twitter jail for following too many people? For tips on why Twitter sets follow limits and what to do when you see this message, read my post in Ms-tech.
Fostering your own (online and offline) community can be as easy as chalk. Pastor Rich Gorman and his wife, Dori, of Community Christian Church — Edgewater take their ministry to the streets with #ChalkTheBlock, as described in this Edgeville Buzz post. Read how Gorman and his wife fostered community using a simple hashtag with unique distribution methods.
On Feb. 16, 2014 I was proud to be featured on hyper-local news site Edgeville Buzz on how local businesses can emulate the social media successes of brands during the Olympics (hints: don’t be afraid of controversy, clever will always equal #winning, and videos rule). Check out the article here.