Top Social Media Marketing Mistakes to Avoid This Year

Top Social Media Marketing Mistakes to Avoid This Year

Did you make it through the year without making any big social media marketing mistakes that land you on a list like this? Yes? Awesome. If not, luckily, we can learn from the mistakes of others, and use these examples of top social media marketing mistakes in 2017 to...
5 Ways to Respond to the Facebook News Feed Changes Like a Boss

5 Ways to Respond to the Facebook News Feed Changes Like a Boss

In January, Facebook’s CEO Mark Zuckerberg announced some big updates to the Facebook News Feed algorithm. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” he stated in his Facebook post announcing the changes (and...
Reminder of Risk: Influencer Marketing After Celebrity Scandal

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass...

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