Top Social Media Marketing Mistakes to Avoid This Year

Top Social Media Marketing Mistakes to Avoid This Year

Did you make it through the year without making any big social media marketing mistakes that land you on a list like this? Yes? Awesome. If not, luckily, we can learn from the mistakes of others, and use these examples of top social media marketing mistakes in 2017 to...
Reminder of Risk: Influencer Marketing After Celebrity Scandal

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass...
Video Marketing Trends to Follow in 2018

Video Marketing Trends to Follow in 2018

2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder,...
7 Steps for Successfully Engaging Social Media Influencers

7 Steps for Successfully Engaging Social Media Influencers

Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their...