Social Media and Organic SEO: A Match Made in Heaven

Social Media and Organic SEO: A Match Made in Heaven

You know how you are supposed to marry your best friend? Well, social media marketing (SMM) and search engine marketing (SEO) are best buds. And – sorry Calvin Harris and Ellie Goulding – they both need your love. Digital marketing love, that is. Like any...
Top Social Media Marketing Mistakes to Avoid This Year

Top Social Media Marketing Mistakes to Avoid This Year

Did you make it through the year without making any big social media marketing mistakes that land you on a list like this? Yes? Awesome. If not, luckily, we can learn from the mistakes of others, and use these examples of top social media marketing mistakes in 2017 to...
Reminder of Risk: Influencer Marketing After Celebrity Scandal

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass...

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