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5 Ways to Respond to the Facebook News Feed Changes Like a Boss

In January, Facebook’s CEO Mark Zuckerberg announced some big updates to the Facebook News Feed algorithm. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” he stated in his Facebook post announcing the changes (and then the marketing world yelled a collective “YIKES!”). But have no fear, […]

Reminder of Risk: Influencer Marketing After Celebrity Scandal

No one is perfect. But whether you are a celebrity, politician, YouTube star, or looking to pay the aforementioned influencers to represent your brand, there are some definite moral and ethical lines that can be drawn. The strategy of using a celebrity’s mass influence to boost brand engagement is not new. Well-loved athletes, musicians, TV […]

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