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Planning Ahead for a Successful Fundraising Event Like #GivingTuesday

Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]

Mobile Friendly Websites are Not Optional

More than 60% of all website traffic comes from mobile devices, and being a mobile responsive website affects your Google ranking. I am quoted in this post on The Fundraising Coach blog about the importance of nonprofit websites being mobile friendly (hint: you don’t want to lose donors because they can’t easily convert from a call to action on social media or an […]

Ten Commandments for Churches on social media

On Feb. 6th, 2014, I was proud to be featured in Healthier Church‘s “Tips for a Healthier Church” eblast series with a blog on how social media can effect church outreach. UPDATE: On March 25th, 2014, this blog was featured on the Evangelical Lutheran Church in America’s “Living Lutheran” blog and shared over 1,500 times.  We […]

Why Social Media for Social Good

We all know the power media has in shaping our world.  From combatting the propaganda machine in North Korea to providing U.S. internet access to the citizens of Iran to using Google to showcase gender inequality, change starts with awareness, and awareness used to depend on the news media. Social media turned this paradigm upside down – distance no longer […]

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