Website Wisdom

How Website UX Impacts Social Media Campaign ROI

Consumers Swipe Left on Bad Websites So, you’ve swiped right on the perfect person, and you’ve set up a date. It’s Friday night, you’re lookin’ fly, and you’re ready. The butterflies in your stomach are going crazy as you walk into the bar…and then you see them. You sit down, and within a minute you know […]

That .SUCKS — and here’s how to benefit

“The word sucks is now a protest word,” Ralph Nader says about the new website domain name ending .SUCKS. “And it’s up to people to give it more meaning.” In this post, my colleague Debi Lewis of jebraweb explains how non-profits and businesses can remain a step ahead of the game and can turn what is often an insult into […]

Mobile Friendly Websites are Not Optional

More than 60% of all website traffic comes from mobile devices, and being a mobile responsive website affects your Google ranking. I am quoted in this post on The Fundraising Coach blog about the importance of nonprofit websites being mobile friendly (hint: you don’t want to lose donors because they can’t easily convert from a call to action on social media or an […]

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