Social Media

7 Steps for Successfully Engaging Social Media Influencers

Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their respective markets, and are officially termed “influencers.” If you’re going to spend marketing efforts on successfully engaging […]

This is Your Brand on Social Media

This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective because of it’s staying power, not it’s message. We still remember the tagline […]

To #hashtag, or not to #hashtag is not the question – research is.

More than three-quarters of non-profit organizations have turned to Twitter to promote and market their services. I was honored to be quoted in this blog post on “Twitter Tips” about how important it is to research a hashtag – you don’t want to be the organization that accidentally associates its brand with a porn star (yes, that really happened).

Social media on the sidewalks of Edgewater

Fostering your own (online and offline) community can be as easy as chalk. Pastor Rich Gorman and his wife, Dori, of Community Christian Church — Edgewater take their ministry to the streets with #ChalkTheBlock, as described in this Edgeville Buzz post. Read how Gorman and his wife fostered community using a simple hashtag with unique distribution methods.

Ten Commandments for Churches on social media

On Feb. 6th, 2014, I was proud to be featured in Healthier Church‘s “Tips for a Healthier Church” eblast series with a blog on how social media can effect church outreach. UPDATE: On March 25th, 2014, this blog was featured on the Evangelical Lutheran Church in America’s “Living Lutheran” blog and shared over 1,500 times.  We […]

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With a nod toward founder Nora Brathol’s passion for international human rights, Arka Pana’s name was inspired by a church in Nowa Huta, Poland that survived communism, was consecrated by the man who became Pope John Paul II, and whose Christ statue is famous as a stark memory of the atrocities of World War II. Arka Pana church stands as a reminder of our world’s past and as an ark of refuge and hopeful faith in the future. All is possible with a touch of faith! But, faith begins with action - contact us below.




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