Pro Tips

How Website UX Impacts Social Media Campaign ROI

Consumers Swipe Left on Bad Websites So, you’ve swiped right on the perfect person, and you’ve set up a date. It’s Friday night, you’re lookin’ fly, and you’re ready. The butterflies in your stomach are going crazy as you walk into the bar…and then you see them. You sit down, and within a minute you know […]

This is your brand on social media

This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective because it had staying power — we still remember the tagline roughly 30 […]

Planning Ahead for a Successful Fundraising Event Like #GivingTuesday

Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]

The Power of Individual Storytelling

Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and evoke an emotional reaction. One example of such a campaign began after James Robertson told the Detroit Free Press that he walked 21 miles to get to and from work. A college student […]

To #hashtag, or not to #hashtag is not the question – research is.

More than three-quarters of non-profit organizations have turned to Twitter to promote and market their services. I was honored to be quoted in this blog post on “Twitter Tips” about how important it is to research a hashtag – you don’t want to be the organization that accidentally associates its brand with a porn star (yes, that really happened).

Social media on the sidewalks of Edgewater

Fostering your own (online and offline) community can be as easy as chalk. Pastor Rich Gorman and his wife, Dori, of Community Christian Church — Edgewater take their ministry to the streets with #ChalkTheBlock, as described in this Edgeville Buzz post. Read how Gorman and his wife fostered community using a simple hashtag with unique distribution methods.

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With a nod toward founder Nora Brathol’s passion for international human rights, Arka Pana’s name was inspired by a church in Nowa Huta, Poland that survived communism, was consecrated by the man who became Pope John Paul II, and whose Christ statue is famous as a stark memory of the atrocities of World War II. Arka Pana church stands as a reminder of our world’s past and as an ark of refuge and hopeful faith in the future. All is possible with a touch of faith! But, faith begins with action - contact us below.




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4101 N. Broadway #114

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773.658.9683

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