Digital Marketing Strategy

Video Marketing Trends to Follow in 2018

2017 Data Shows What Your Brand Should Do to Increase Views, Brand Awareness, and Conversions Online If you were born before 1990, you probably remember that video cameras used to be the size of large carry-on luggage. Maybe Dad carried the camcorder on his shoulder, embarrassing you in the front row of the audience by […]

7 Steps for Successfully Engaging Social Media Influencers

Lifestyles of the Social-Media-Influential Social Media influencers are like the many idolized faces on the Wheaties box convincing you to “eat your Wheaties, because they’re good for you!” These “internet celebrities” have a lot of clout in their respective markets, and are officially termed “influencers.” If you’re going to spend marketing efforts on successfully engaging […]

This is Your Brand on Social Media

This is your brand. This is your brand on social media: From one Facebook fan to 125,000 in just the second year of business. Any questions? Kind of reminds you of that 1980s anti-drug commercial, doesn’t it? While drugs are bad, that video campaign was effective because of it’s staying power, not it’s message. We still remember the tagline […]

Planning Ahead for a Successful Fundraising Event Like #GivingTuesday

Giving isn’t accidental. For most people, the decision to donate money rests on who they know, who they trust, and what causes they care about. That’s what makes #GivingTuesday and #GiveLocal so special. When #GivingTuesday rolls around on Dec. 1, 2015, and when #GiveLocal takes place on May 3, 2016, both large and small non-profit organizations can benefit from extensive campaigns that raise awareness about […]

The Power of Individual Storytelling

Want to raise money on a platform like Indiegogo or Kickstarter? If so, you’re in good company. Successful crowdfunding campaigns gain traction when they are unique, individualized and evoke an emotional reaction. One example of such a campaign began after James Robertson told the Detroit Free Press that he walked 21 miles to get to and from work. A college student […]

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